How it works
Measure it. Build it. Prove it.
The point of running Amplify Advisor isn't to pass an audit. It's to make your organization genuinely better at innovating, and to have the evidence to show it. Real innovation performance comes from a handful of capabilities working well together. ISO 56001 provides a framework to check that the management system producing them is sound, and the platform turns that check into the backbone of the actual improvement work.
A loop, not a line.
The four modules aren't a one-off project. They're an improvement cycle, based on Plan-Do-Check-Act (PDCA), that the organization runs again and again, with the open work carrying forward each time.
- 01 Assess Diagnose where each capability stands
- 02 Advise Find the method to close each gap
- 03 Act Build and improve the capability
- 04 Audit Verify the system holds up, with evidence
- 05 Report Show the state and the journey
- 06 Re-assess Measure the next round
No single cycle moves the needle on its own. Done well, year after year, the loop is what compounds into real innovation performance, and the year-over-year trend is what tells you it's working.
Assessments
An honest read on where your innovation capability stands today.
Rate all 28 capabilities, anchored in your own evidence, with Amplify's maturity model or a lighter checklist behind it. The AI reads uploaded documents, proposes a level for each capability with its reasoning cited, and recommends improvement actions, which your team confirms, edits, or overrides. What used to be weeks of work per cycle becomes days, and because every cycle re-runs against the same criteria, the year-over-year movement is a number leadership can act on.
- Using a 28-capability maturity model or checklist, aligned to ISO 56001
- AI drafts each level rating with cited evidence, and a named human signs off
- Re-assess against the same criteria; the year-over-year delta is the progress
Audits
Demonstrate that the system holds up against ISO 56001, with evidence.
A clause-by-clause view of all ISO 56001 requirements, with evidence linked to each one. Run an internal audit as your own dry run and you walk into the certification audit already knowing where you stand, instead of weeks of scrambling through scattered documents. The same module serves internal and external audits, and the auditor role is read-only on the work it reviews, so independence is enforced in the data model, not by policy.
- All ISO 56001 requirements, with evidence traced to each clause
- An internal audit doubles as the certification-body dry run
- Findings flow straight onto the action plan as tracked corrective work
Advisors
Expert help for the part between knowing a gap and closing it.
Conversational AI advisors grounded in research- and experience-based knowledge and your own assessment and audit data, not a generic chatbot. Ask what Level 3 looks like for a capability in your situation, or which tool to use to address the gap. A specialized advisor covers each part of the work: the maturity assessment, the whole management system, the standard itself, hard-won practice patterns, the practitioner toolbox, and audit readiness. Every answer carries its sources, and nothing they draft reaches your record until a person accepts it.
- AI advisors grounded in your live data and leading research and experience
- The practitioner toolbox alongside them: PESTLE, scenarios, strategy process
- Citations on every answer; a human confirms anything that lands in the record
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Assessment Advisor
anchors maturity advice in your live findings and the evidence behind each rating
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IMS Advisor
reasons across your whole innovation management system, not one capability at a time
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Standards Advisor
answers questions on ISO 56000 and ISO 56001, based on an interpretation of the text
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Practices Advisor
brings hard-won patterns from 20+ years of innovation management casework and research
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Toolbox Advisor
matches the right practical tool to the specific situation your team is working through
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Audit Readiness Advisor
helps you get audit-ready clause by clause, without pre-empting the auditor's verdict
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Support Advisor
helps you understand and use the product to get the outcomes you're after, faster
Actions
Where the capability-building work actually gets done.
Every gap an assessment surfaces and every nonconformity an audit raises becomes tracked work on one board, alongside the proactive capability-building the team takes on between cycles. Open actions carry forward into the next assessment through their prior-cycle lineage, so “did we do what we said?” has a real answer. A diagnosis names the gap; the action plan is where capabilities are built.
- One board for gaps from assessments, audits, and leadership priorities
- Open actions carry across cycles, so progress is auditable, not anecdotal
- Closing an action records what changed: capability built, not a box ticked
Across all four
Reports the board will actually read.
Every module produces a report: a maturity summary for the board, a conformity record for an auditor, a co-branded deliverable for a client. Each one turns the underlying data, ratings, findings, and action progress, into a narrative decision-makers can use. An approved report is also a durable snapshot of where the management system stood that cycle, so the multi-year story lives in the archive rather than in someone's memory.
From weeks to days.
Innovation management assessments have been delivered as bespoke consulting engagements for two decades: workshops, evidence interviews, hand-built scoring and reports. High billable hours, slow turnaround, and very little that carries into the next cycle. Amplify Advisor keeps the rigor and compresses the work.
- 01
AI advisors draft and recommend. It reads your documents, proposes claims and capability mappings, and drafts ratings and actions. A named person reviews everything, but the blank page is no longer the bottleneck.
- 02
The methodology is built in. The workflow from assessment, action plan, practical tools, internal audit, and reporting: all there, so the team doesn't wait on a consultant's calendar to understand what good looks like.
- 03
A credible framework is the base. ISO 56001, capability models, evidence types, and conformity criteria. The team focuses on capability building and improvement, not inventing a framework from scratch each time.
- 04
Continuity is the product. Year two compares directly to year one, and open actions carry forward. The record builds up instead of scattering into disconnected PDFs. Top management can proceed in daylight.
This doesn't entirely replace good consultants. It frees them from the mechanical work so their hours go to judgment, conducting probing interviews, framing the results, facilitating the hard conversations, building the capability, and advising senior leaders. Amplify Advisor doesn't promise effortless conformity, which falls apart at the first audit. It makes proving and improving it dramatically less painful.
The benchmarking advantage
A maturity rating is interesting. A trend you can compare is decision-useful.
Every cycle adds to your own multi-year record and, with consent, to an anonymized peer dataset. Over time, you can see not just that a capability moved from one level to the next, but how that compares to peers in your sector and size. The standalone consulting world has never been able to deliver that at scale based on ISO 56001. In Amplify Advisor, it accumulates from your first approved assessment and gets sharper as more organizations join.
Enterprise-grade, audit-ready, and open from day one.
The domain work sits on a foundation your security team, your auditor, and your top management can all sign off on. A selection of what's built in:
Enterprise-grade
- Strict data isolation between organizations: enforced on every request, not just in the UI
- Single sign-on with Google Workspace and Microsoft Entra (OIDC)
- WebAuthn / passkey support: phishing-resistant, hardware-backed second factor
- OAuth 2.1 with PKCE: issue scoped access tokens to any compliant client or AI agent
- Role-based access control: Owner, Admin, Member, Viewer, and Auditor
- EU data residency: your data never leaves the EU by default
- High availability: automatic failover and rolling upgrades, no downtime
- Automated encrypted backups: every six hours, with point-in-time recovery
- Rate limiting tiered by request type: read, write, and AI calls, per user and per organization
- Dependency vulnerability scanning: automated on every change
Audit-ready & defensible
- Field-level change history on every record: attributed and timestamped
- Append-only change history: full who-did-what attribution on every significant event
- Capability Schema Versions: point-in-time reproducibility for every assessment
- Per-clause traceable change history: every edit attributed and timestamped
- Evidence Packages: per-clause export bundle of findings, evidence, and change history for external audit
- Auditor role: read-only on the work it reviews, write only on its own findings and notes
- AI provenance on every AI-authored record: what wrote it, how, and when
- EU AI Act Article 50 transparency: built in from day one, not retrofitted
Open & automatable
Every feature is reachable over MCP, a typed REST API, and signed webhooks. Drive it from Claude Code and Cowork or any MCP client, build agentic workflows, and wire it into the systems you already run, from day one.
- Every feature is also an MCP tool: wire up AI agents and agentic workflows from day one
- A typed REST API for every resource: integrate with the systems you already run
- Signed webhooks: push events into your own stack in real time
- API keys and scoped OAuth 2.1: direct integrations or delegated AI clients, each with least-privilege scopes
- Works with the AI clients you use: Claude Code and Cowork, ChatGPT, Copilot Studio, Gemini, pre-tested and no glue code
For consultancies and agencies: deliver under your own brand, with white-labeling and an isolated workspace per client.
Partner terms, licensing, and revenue share are set per firm during the pilot.
Licensed material
Amplify Advisor contains copyrighted material which is reproduced and forms part of the Standards SS-EN ISO 56000:2025 and SS-EN ISO 56001:2024, with due permission to Amplify AB from the Swedish Institute for Standards (SIS), which holds the copyright to the Standards. The complete Standards are available at www.sis.se.
Find out where your innovation capability stands.
Then build it. Innovation performance, Amplified.
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