The system of record for innovation maturity
Innovation maturity, measured.
Year over year.
Amplify Advisor turns ISO 56001 into a longitudinal capability programme — assessed, audited, improved, year over year. AI-assisted, auditor-defensible, built on twenty-plus years of Amplify's innovation-management methodology.
The inflection point
Innovation, from heroics to system.
In most organisations innovation still depends on the heroic efforts of a few committed individuals. ISO 56001 changes the conversation — for the first time there is an international anchor for what a good organisation should think about. But the standard does not tell you what good actually looks like, or how to get there. Amplify Advisor does.
ISO 56001 is the anchor. Amplify Advisor is the system that turns the anchor into year-on-year capability — what good looks like at every level, and how to get from where you are today to where you need to be next.
Measured maturity. Compound capability.
The platform compresses what used to be months of consulting diagnosis into a week of guided team effort, without sacrificing the rigour an auditor will demand. Every step is AI-assisted and human-confirmed.
from diagnosis to action plan
A credible maturity diagnosis used to be months of consulting work. AI-assisted assessment compresses it to a week of guided team effort — without losing rigour.
evidence + recommendations
Workflow agents draft level ratings with cited evidence, extract claims from your uploaded files, and contextualise actions to your organisation. Humans confirm; AI accelerates.
year over year, same scale
Every assessment is versioned and longitudinal-aware from day one. Re-assess against the same 28 capabilities and watch the trajectory — no snapshot ever stands alone.
innovation as a system
ISO 56001 turns innovation from a heroic side-project into a managed capability across functions. The platform makes the shift operational.
How you get there
Three integrated modules — assessment, toolbox, audit — built on the same 28-capability spine and grounded in twenty-plus years of Amplify AB methodology.
Assessment Series (IMA)
Longitudinal innovation-maturity assessments grounded in ISO 56001. Re-assess year over year against the same 28 capabilities, watch your organisation level up, and keep an auditor-defensible change history per finding.
28-capability maturity model (IMA)
Amplify's 20+-year innovation-consulting methodology turned into a structured maturity diagnosis. AI-assisted, evidence-grounded, mapped to ISO 56001's principles — so the recommendation that lands on the leadership table is defensible.
Auditor-defensible evidence (IMA)
Every finding, every rating, every action is versioned and citation-grounded. AI-extracted claims carry RAG citations + EU AI Act Article 50 provenance + human-in-the-loop confirmation — so the trail holds up a decade out.
Practitioner Toolbox (IMP)
PESTLE, strategy process, scenarios, templates — the practical 'how do I actually do this' surface that sits between knowing a gap and closing it. AI-guided through Amplify's methodology corpus.
Conversational advisor (IMP)
Ask the system 'what does Level 3 in capability X look like in practice?' or 'help me design a scenario for our innovation portfolio.' Grounded in Amplify's case library, not generic LLM guesses.
Action contextualisation (IMP)
AI-generated, organisation-specific improvement actions for each capability gap. Three to five tailored recommendations per finding, grounded in the org's context and prior-cycle continuity.
ISO 56001 conformity (IA)
All 53 top-level requirements, traceable change history per clause. Auditor-readiness preview shows you where you stand before the external audit lands.
Auditor mode (IA)
A dedicated lens for internal and external auditors. Clause-organised navigation, auditor-private notes, per-clause evidence packages, post-corrective re-ratings. The conformity loop closes here.
Longitudinal system of record (IA)
Year-on-year delta tracking. Action-plan continuity across re-assessments. Capability schema lock-on-create. Every audit cycle builds on the last — none replaces it.
Built by Amplify AB
Twenty-plus years of innovation-management methodology, productised.
Amplify AB has spent twenty-plus years building innovation-management capability inside organisations across Europe: the 28-capability maturity model, the practitioner toolbox, the case library at the heart of the assessment engine. Amplify Advisor turns that accumulated playbook into a system of record an auditor will accept and a board will fund.
Built for the people who actually run innovation
Heads of innovation & R&D leaders
C-suite innovation leads, heads of strategy, transformation officers. You need a defensible baseline that justifies board investment, supports ISO 56001 certification, and shows real progress year over year, without putting your credibility on the line. Anonymised benchmark data accrues from cycle one, so peer comparison sharpens as the dataset grows.
Innovation consultancies & agencies
You deliver maturity assessments under your own brand and need the methodology, white-labelling, and partner programme to scale without rebuilding the IP yourself. Amplify Advisor multiplies your delivery capacity through one workspace per client and Auditor-role members per engagement.
Internal & external auditors
Corporate auditors, ISO 56001 certification bodies, compliance teams. Walk into engagements with traceable evidence per clause, defensible findings, and audit-ready data structures, not a three-week scramble through scattered documents.
Frequently asked
What is Amplify Advisor?
Amplify Advisor is the system of record for innovation maturity — a longitudinal SaaS built around ISO 56001 that helps an organisation measurably level up its innovation-management capabilities, year over year.
It ships three integrated modules: IMA (AI-assisted maturity assessment grounded in Amplify's 28-capability model), IMP (practitioner toolbox with conversational guidance), and IA (internal audit closing the conformity loop against ISO 56001's 53 top-level requirements).
Built by Amplify AB — twenty-plus years of innovation-management consulting IP turned into a platform.
Who is this for?
Organisations that take innovation seriously enough to manage it as a capability, not as a side-project. Typically: heads of innovation, R&D leaders, transformation officers, and the consultancies / agencies that partner with them.
The platform is also designed for partner-deliverable use: agencies and consultancies hold many client tenants, switch between them, co-brand reports, and assign Auditor-role members per engagement. Amplify multiplies impact through partners, not just through direct delivery.
How does this relate to ISO 56001?
ISO 56001:2024 is the international standard for innovation management systems — the spine the product is built around. But Amplify Advisor is pitched deliberately against the Big-4 / certification-body framing that treats the standard as a compliance package.
The bet: lasting innovation maturity comes from building real capabilities inside the organisation, not from filing process documents to satisfy an auditor. The platform combines the standard's structure with Amplify's twenty-plus years of practitioner methodology, AI-assisted assessment, and longitudinal continuity so the organisation actually moves up — not just gets certified.
Innovation maturity, measured.
Year over year.
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